Sustainable fashion is no longer just a buzzword – it’s a movement. More South Africans are becoming aware of how their choices impact the planet, and fashion is one of the biggest industries contributing to pollution.
The first step to being a sustainable fashionista is to buy less and buy better. Instead of filling your closet with trendy items that you’ll only wear a few times, invest in versatile staples that last for years.
Second, embrace second-hand shopping. Thrift stores, vintage shops, and online marketplaces like Yaga are treasure troves for unique, affordable, and eco-friendly finds. Giving clothes a second life keeps them out of landfills.
Third, support local brands that prioritize ethical production. Many South African designers are focusing on slow fashion, using locally sourced materials and paying fair wages to workers.
Fourth, learn to repair and upcycle your clothes. A simple stitch or patch can make a worn item look brand new. Get creative and turn old pieces into something fresh.
Fifth, take care of your clothes properly. Washing them on a cold cycle, air-drying instead of tumble-drying, and storing them well extends their life and reduces your environmental impact.
Sixth, reduce synthetic fibers in your wardrobe. Polyester and acrylic shed microplastics when washed, polluting waterways. Opt for natural fabrics like cotton, linen, and wool where possible.
Seventh, practice mindful consumption. Before buying something new, ask yourself if you really need it, if it fits your style, and if you’ll wear it often. This helps cut down on impulse purchases.
Eighth, choose timeless over trendy. A well-cut blazer, a crisp white shirt, and a pair of dark jeans never go out of style and can be worn in countless combinations.
Ninth, recycle and donate unwanted clothing. Many organizations will take gently used items and give them to people in need or recycle the fabric responsibly.
Finally, spread the word. Talk to friends and family about sustainable fashion and inspire them to make small changes. The more people join the movement, the bigger the impact we can make.